THE BOOK OF LISTS: BEST DIARY STORIES OF 2002 - The League of Shame 2002

Oh dear, McCann has made it a hat-trick by topping the League of Shame for the third year running and scoring no Picks of the Week. However, it does share this year's dubious honour with the Saatchi & Saatchi and Leo Burnett networks.

1. McCann-Erickson Cobra, Yop, Somerfield

2. Leo Burnett Tampax Compak, Walt Disney Resort, Nintendo Gamecube

3. Saatchi & Saatchi Ariel, Sunny Delight, T-Mobile

4. Bartle Bogle Hegarty Gordon's Gin, Sony Ericsson

5. D'Arcy Tetley, Capital One

6. Da Costa Brita Water Filters, Brita

7. J. Walter Thompson Kenco, Kenco Rapport

8. Joshua Zurich Finance, Cafe Creme

9. Publicis Hula Hoops Shoks, Radox

10. TBWA Ibis, Strongbow

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