THE BOOK OF LISTS: Mislaying millions was the new black

It's fair to say that if you've still got a job in advertising as you wave goodbye to 2002, then the year hasn't treated you as badly as it might. But quite a few people in advertising spent much of 2002 rueing the title on their business card. Appearing on Campaign's list of the worst jobs in advertising will no doubt prove a fitting end to their year.

Being involved in an accounting scandal was clearly the new black this year, and advertising was not slow to follow the fashion. Sean Orr at Interpublic and Randy Weisenberger at Omnicom jostled to take top slot in our stinker jobs list with an achingly trendy 12 months of financial agony.

Chris Thomas at Lowe did his bit for the Brits by living through what has been a disastrous year for the agency. But at least Thomas didn't have his head between crap and fan in quite the same way that Caroline McDevitt did down at Barb when the TV audience measurement system went tits up. Well, you wouldn't expect those gentlemen in telly to forgive such mistakes would you? After all, they had a few troubles of their own to deal with in the form of reputations burnt by the shameful case of ITV Digital.

Worst jobs in advertising, p49.


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