Booking.com "booking hero" by Wieden & Kennedy Amsterdam

Booking.com has launched its "booking right" campaign in the UK.

Wieden & Kennedy Amsterdam created the "booking hero" spot – which is already airing in the US with a different voiceover – that carries the same hyperbolic tone as previous activity. In the 60-second ad, a young man gets a holiday booking dead right thanks to Booking.com and, as a result, it turns his life on to an exciting and happy path. The work was written by Will Lowe and Scott Smith, art directed by Victor Monclus and directed by Dante Ariola through MJZ.

Credits

Brand
Executive creative directors
Creative directors
Art director
Interactive art director
Copywriters
Head of content
Executive producer
Broadcast production assistant
Director of interactive production
Interactive copywriter
Interactive art director
Planner
Comms planner
Group account director
Account director
Account manager
Retoucher
Studio artist
Project manager
Business affairs
Production company
MJZ
Director
Director of photography
Producer
Executive producer
Editorial
Executive producer
Post-production
VFX
Managing director
Senior producers
Lead flame
Nuke
Grade
Sound designer/mixer
Photography

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