Booking.com "booking right" by Wieden & Kennedy Amsterdam

Booking.com, the travel website, has released four new films as it enters phase two of its "booking right" campaign.

Wieden & Kennedy Amsterdam created the campaign, which depicts light-hearted examples of people feeling like heroes because they have got their holiday booking so right. Nonetheless, the ads have come in for criticism by some who object to their use of "booking" as a substitute for "fucking", and the Advertising Standards Authority has received 2,345 complaints after the campaign’s first run.

 

Credits

Brand
Executive creative directors
Creative directors
Art director
Interactive art director
Copywriters
Head of content
Executive producer
Broadcast production assistant
Director of interactive production
Interactive copywriter
Interactive art director
Planner
Comms planner
Group account director
Account director
Account manager
Retoucher
Studio artist
Project manager
Business affairs
Film production
MJZ
Director
Director of photography
Producer
Executive producer
Editorial
Executive producer
Post-production
Managing director
Senior producers
Lead flame
Nuke

Featured in this story

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member