"Live curious" by Adam & Eve/DDB evokes the wonder of travel by zeroing in on simple human moments.

The snapshots include a teenager whooshing around freely at a seaside resort that’s wheelchair accessible and a boy who builds up the courage to jump into the deep end of a pool. Emotion is conjured through killer soundtracks, such as Dolly Parton’s Here You Come Again and Barbra Streisand’s Gotta Move. The six spots continue’s "Live curious" campaign by Adam & Eve/DDB. They were created by Genevieve De Rohan Willner and Selma Ahmed, and directed by Fredrik Bond through MJZ.



Chief marketing officer
Senior director marketing
Marketing director
Sr. marketing & creative lead
Director of production & creative operations
Senior global brand producer
Global brand producer
Chief creative officer
Creative director
Social media director
Business director
Account director
Planning director
Production company
Executive producer
Production manager
Director of photography
2nd unit camera operators
Social media team
Directors of photography
Stills photographer
Online & VFX
Post production supervision & flame
Grading colourist
Motion graphics
Music supervisor
Sound design and mixing
Sound designer