"wing everything" by Wieden & Kennedy Amsterdam's new campaign commands consumers to make the most of their summer and be impulsive - with everything except for their holiday accommodation, naturally.

Wieden & Kennedy Amsterdam created an online film, with lots of fast edits and a jazz-drum backing track, as the centerpiece of the campaign. It was written by Jake Barnes, art directed by Jeffery Lam and directed by Quentin van den Bossche through Wieden & Kennedy Amsterdam and Brenninkmeijer & Isaacs. AKQA London developed a website for the online holiday-booking brand that acts as a hub.


Executive creative directors
Creative directors
Art director
Head of broadcast production
Director of interactive production
Broadcast producer
Interactive producer
Strategic planner
Communications planner
Group account director
Account director
Account manager
Head of design
Project managers
Business affairs
Director and director of photography
Editing company
Audio post-production
Social activation
Client partner
Group creative director
Associate creative director
Account director
Associate program director
Senior strategic planner
Social strategist
Head of film

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