Booth Lockett Makin has been handed pounds 1 million to buy media
for Fujitsu Siemens Computers. The budget may rise to pounds 8 million
as the recently merged company expands into the UK.
The Soho-based media agency pitched with its German partner Media Plus
to win the initial two-month contract, which will cover TV and national
press. No other agencies took part.
Booth Lockett Makin’s international media director Lucy Horn will
co-ordinate UK media buying for Fujitsu Siemens, while Media Plus will
handle planning and buying across Europe. The client will oversee the
advertising campaign from its head office in Germany.
Media Plus and Booth Lockett Makin are both members of Eurolab, a
network of media agencies that work in partnership around the globe.
Fujitsu Computers and Siemens Computer Systems merged in October
The combined company is aiming to become the number one computer
manufacturer in every European market.
The organisation has offices in more than 25 countries across the
Before the merger, Fujitsu spent pounds 1 million and Siemens spent
pounds 5.4 million on UK media last year.
Horn commented on the win: ’We were able to turn things around quickly.
The business is strictly computers for now, but this may lead to other
Booth Lockett Makin, run by Steve Booth, Nick Lockett and Charlie Makin,
also works for Hertz, Domino’s Pizza, Classic FM, Lavazza and Vidal