Booth Lockett Makin has won the strategic brief to develop a
campaign for Eurotunnel’s retail sales business following a three-way
pitch against Carat and Rocket.
The media agency will work on a standalone campaign which will aim to
maximise the Channel tunnel company’s duty free sales before they are
abolished next summer. The business, for which no budget has yet been
set, has been awarded to Booth Lockett Makin for a year, but gives it a
valuable foothold on the Eurotunnel roster with the possibility of doing
Eurotunnel’s retail director, Bruce McKendrick, said: ’Booth Lockett
Makin demonstrated a thorough understanding of the unique issues that we
face. They will work closely with us to explore the options open to us
to maximise the noise surrounding duty free abolition.’
Booth Lockett Makin’s managing partner, Charlie Makin, commented:
’Eurotunnel is an amazing operation and I hope we can make a great
The account will boost the agency’s travel and leisure client base,
which includes Thomas Cook, Hertz and the launch of Heathrow Express
earlier this year.
Eurotunnel kicked off an aggressive integrated marketing strategy at the
end of last month using the strapline: ’Eurotunnel - the fast track to
great savings.’ The com-pany is understood to make around pounds 500,000
a week from its duty free sales.
Booth Lockett Makin has also picked up the French fashion brand,
Chevignon, which is worth around pounds 300,000, as part of the EuroLab