Booth Lockett takes on Domino’s Pizza task from New PHD

Booth Lockett Makin has snatched the pounds 2 million media planning and buying business for Domino’s Pizza as the fast-food chain begins a review of its creative account.

Booth Lockett Makin has snatched the pounds 2 million media

planning and buying business for Domino’s Pizza as the fast-food chain

begins a review of its creative account.



BLM scooped the media business from the incumbent, New PHD, after

pitching against a number of unknown media companies.



Domino’s is keen to grab a larger share of the pounds 75 million UK

take-away pizza market. It is understood to be preparing a high-profile

advertising initiative, including an increased TV presence.



Steve Booth, a partner of BLM, said Domino’s decision to move its

account coincided with a period of rapid expansion for the company, with

the number of outlets set to reach 150 nationwide by the end of the

year.



Booth said: ’It’s a good fit with our portfolio of accounts. We have

experience of working with advertisers who are at a point of

change.’



The first TV campaign for the chain began at the end of March through

its incumbent creative agency, Leagas Delaney. Domino’s is now preparing

to hold a formal pitch for the creative account.



If the move to TV advertising proves successful, Domino’s intends to

continue its expansion next year. Budgets could rise accordingly.



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