Boots "Bags of joy" by VMLY&R

Boots has rolled out its Christmas campaign for 2021, by VMLY&R.

The integrated work spans TV, VOD, OOH, print, radio and digital. It centres around a three-minute film that launches tomorrow (6 November) on ITV.

The film, which has 30- and 60-second versions, depicts the happiness of spending time with friends and family. It was directed by Tom Hooper through Smuggler with the key creatives at the agency being Tom Reas and Liam Riddler.



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