Boots "Bags of joy" by VMLY&R

Boots has rolled out its Christmas campaign for 2021, by VMLY&R.

The integrated work spans TV, VOD, OOH, print, radio and digital. It centres around a three-minute film that launches tomorrow (6 November) on ITV.

The film, which has 30- and 60-second versions, depicts the happiness of spending time with friends and family. It was directed by Tom Hooper through Smuggler with the key creatives at the agency being Tom Reas and Liam Riddler.

 

Credits

Client
Chief marketing officer
Marketing director
Senior marketing manager
Marketing manager
Creative agency
Chief creative officer
Chief transformation officer
Business director
Senior creatives
Senior producer
Production manager
Strategy partner
Associate strategy director
Managing partner, media
Associate director, media
Production company
Director
Executive producer
Producer