Boots, Diageo and M&S among partners at Queen's street party

Brands such as Boots, M&S and Diageo's Pimm's have been confirmed as official partners of The Patron's Lunch in 2016, a 10,000-guest celebration in honour of The Queen.

The event will welcome 10,000 guests along The Mall in London
The event will welcome 10,000 guests along The Mall in London

Other official event partners include BT and Unilever brands PG Tips and Wall's Ice Cream. Insurance provider Hiscox, accountant KPMG, Jaguar Land Rover and the Great Britain Campaign have also been confirmed as official suppliers and supporters.

A spokesperson from the Patron's Lunch told Event that details of each partner's activation will be announced in due course, while all will "play a key role" in the day's success.

Taking place on 12 June 2016, the event will celebrate Her Majesty’s role as patron to more than 600 organisations across the UK and the Commonwealth, as well as her 90th birthday. The lunch will be held at The Mall in St James’s Park and will welcome 10,000 guests, comprising mainly of representatives from The Queen’s patronised organisations.

The day promises a festival-themed atmosphere, and guests will be provided with hamper-style lunches at tables positioned along the full length of the outdoor venue.

The lunch has been organised by Sports Entertainment Limited (SEL), an event agency directed by The Queen’s grandson, Peter Phillips. He said: "Staging this street party on The Mall will be a fantastic way to celebrate and honour a lifetime of service from Her Majesty The Queen and a brilliant showcase of all things British. 

"It is the first time ever that something like this has been hosted on The Mall and there is no better reason for doing it. We have had phenomenal support from our partners who will be involved in helping us create a unique and memorable event celebrating the very best of our British community spirit."

More: Flower petals rain down at Boots Insneezia activation

In pictures: Joanna Lumley launches 'Eat the Rainbow' campaign for M&S

In pictures: Pimm's brings teapot bar to Wimbledon

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