Boots "It's not just about how it makes you look" by Ogilvy UK

Boots deviates from normal beauty advertising with a "faceless" ad that focuses on how products make people feel rather than look.

The spot by Ogilvy UK celebrates how beauty can touch different parts of your life, such as a skincare product that helps boost confidence or a lipstick used on a special occasion. It is only at the end that the faces of the ad’s cast are revealed, including Michelle, a Boots No7 in-store advisor; influencer Em Ford; journalist, dancer and amputee Kat Hawkins; and male vogue dancer Busola Peters. 

Credits

Marketing director
Senior marketing manager
Marketing manager
Agency
Chief creative officer
Deputy ECD
Creative directors
Managing partner
Client director
Agency producer
Chief strategy officer
Strategy director
Planner
Director
Production company producer
Production company
Post production
GPS
Music supervisor

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