Boots Opticians "Find your feel good frames" by Ogilvy

Boots Opticians is aiming to showcase how the brand can help consumers feel confident and find frames they'll love with a colourful new campaign running on TV and in stores.

The creative idea was incspired by the fact that many consumers that have never previously needed glasses - particularly 35 to 50-year-olds - are often inclined to put off visiting an opticians, struggling with how glasses might affect how they look and feel.

Credits

Head of marketing
Senior marketing manager
Assistant marketing manager
Agency
Deputy executive creative director
Creative director
Client director
Account director
Strategist
Agency producer
Director
Executive producer
Offline edit
Post-production special effect
Sound engineer

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