Boots Opticians "Find your feel good frames" by Ogilvy

Boots Opticians is aiming to showcase how the brand can help consumers feel confident and find frames they'll love with a colourful new campaign running on TV and in stores.

The creative idea was incspired by the fact that many consumers that have never previously needed glasses - particularly 35 to 50-year-olds - are often inclined to put off visiting an opticians, struggling with how glasses might affect how they look and feel.


Head of marketing
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