Boots Opticians "They're Boots darling" by Ogilvy

Boots Opticians brings high fashion to the high street in its latest campaign, launched across TV, in-store and print.

Set to the vintage stylings of Italian singer Fred Buscaglione, the spot follows visually-impaired models as they dance, smoulder and generally look broody in an unfurnished mansion. It ends as a model takes off her glasses, revealing her specs only cost £40.

It was created by Dave Anderson and Ian Brassett, and directed by Vince Squibb through Academy Films.

Last year, Boots Opticians launched a campaign highlighting the feel-good effect of finding the perfect frames.

Credits

Agency
Chief ECD
WPP client team lead (UK/EMEA)
Account director
Programme director
Social activation director
Senior strategist
Agency executive producer
Agency assistant producer
Production company
Director
1st AD
Executive producer
Production assistant
Edit house
Producer
Grade
Colourist
Colour producer
Online
GPS
Online post executive producer
Lead VFX
Sound design
GPS
Sound engineer

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