Boots "Show them you know them" by Ogilvy & Mather London

Boots tells the story of the special bond between sisters in its Christmas campaign, the first work by Ogilvy since taking the business from Mother earlier this year.

The film flashes back through the sisters’ memories when they connected and shared a Boots gift, resurfacing 11 nostalgic products from the brand’s archives such as Seventeen Parma Violet Nail Polish. The ad will launch on 11 November during ITV’s The X Factor with the message that a single meaningful gift can show someone you truly know them. It was created by Andy Forrest and Nicola Wood and directed by Benito Montorio through Pulse Films.