Boots Soltan "Be certain with Soltan" by Ogilvy UK

These striking ads from Boots Soltan, the suncare brand's first major marketing campaign, aim to help parents understand the risks of exposing their children to UVA damage.

The images of smiling children, seemingly unaware of the garish branding on their faces, illustrate the point that sun damage can be as permanent as tattoos. The campaign was created by Ian Brassett and Dave Anderson at Ogilvy UK. 

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