Chrysalis Radio has taken over the sales for Border Radio’s
stations in the North as part of a strategic alliance designed to beef
up both companies’ positions in the market and compete directly against
Emap Radio.
The move means Katz Radio Sales will lose the contract to sell Border’s
stations.
The partnership will form a coalition of ten FM stations comprising
Chrysalis’s seven (including Choice in the Midlands, Galaxy in the
North-east, and Heart in London and Birmingham) and the three Century
radio stations owned by Border.
Galaxy and Century’s brands in the North cover the Granada, Yorkshire
and Tyne-Tees regions, and the joint force will offer a competing sell
to that of Emap Radio.
John Myers, managing director of Border Radio Holdings, added: ’We can
provide advertisers access to millions of people in every major city and
metropolitan area of England and Wales.’
