Border signs sales deal with Chrysalis to beat competition

Chrysalis Radio has taken over the sales for Border Radio’s stations in the North as part of a strategic alliance designed to beef up both companies’ positions in the market and compete directly against Emap Radio.

Chrysalis Radio has taken over the sales for Border Radio’s

stations in the North as part of a strategic alliance designed to beef

up both companies’ positions in the market and compete directly against

Emap Radio.



The move means Katz Radio Sales will lose the contract to sell Border’s

stations.



The partnership will form a coalition of ten FM stations comprising

Chrysalis’s seven (including Choice in the Midlands, Galaxy in the

North-east, and Heart in London and Birmingham) and the three Century

radio stations owned by Border.



Galaxy and Century’s brands in the North cover the Granada, Yorkshire

and Tyne-Tees regions, and the joint force will offer a competing sell

to that of Emap Radio.



John Myers, managing director of Border Radio Holdings, added: ’We can

provide advertisers access to millions of people in every major city and

metropolitan area of England and Wales.’



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