Boring printing factory revolutionised by Moo with colourful take on low-fi printer

The potentially boring setting of a printing factory was transformed by building a "low-fi" but functional printing machine for a shoot that demonstrates the design quality that goes into Moo business cards.

Moo: business card brand launches campaign to crack the US market
Moo: business card brand launches campaign to crack the US market

The MOO print machine came with a paper feed treadmill, dedicator screen printer and confetti bellow to produce a single business card from the Shoreditch-based company, which is using the campaign to crack the US market.

Agency: KesselsKramer

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