Wildlife charity Born Free Foundation has enlisted an eccentric salesman for a campaign urging the British public to adopt an endangered animal this Black Friday.
The ad brings to light the "incredible reductions of all your favourite animals", including tigers, leopards, rhinos and lions.
"We’re down to the last few remaining, so hurry – when they’re gone they’re gone," actor Harry Peacock declares as the ad explains that wild animal populations have fallen 70% since 1970.
Launching today (27 November) and running for four weeks, the work was written by James Hodson and Jessica Watson, art directed by Jason Keet and Alicia Job, and directed by Chris Boyle through Private Island.
The film is supported by a social campaign, out of home executions donated by Jack and Ocean Outdoor and a digital pop-up on Instagram which allows users to adopt an animal or pay a direct donation to the charity.
This marks Engine’s third campaign for Born Free, the first of which exposed the dark truth behind lion tourism.