Born Free highlights disappearing animals in outdoor campaign

Wildlife charity Born Free has rolled out a digital outdoor campaign that shows endangered species disappearing.

Born Free Foundation: campaign shows endangered animals fading
Born Free Foundation: campaign shows endangered animals fading

The outdoor spots feature groups of lions, elephants and rhinos fading to leave just one. The campaign aims to urge people to save endangered animals.

Shot by award-winning photographer George Logan in The Masai Mara, Kenya, Etosha, Namibia and South Africa – the campaign draws attention to the futility of saving the last lion, rhino or elephant on earth and aims to encourage immediate action. 

The Born Free Foundation was set up by actors Bill Travers and Virginia McKenna after they travelled to Kenya to star in the classic wildlife film ‘Born Free’. 

born free

Brand: The Born Free Foundation 

Agencies: WCRS, Outdoor Plus

Photography: George Logan


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