Bose "Get closer" by Grey London

Dancer and performer Maƫva Berthelot moves alone through the impossibly quiet and empty streets of London in a new ad for Bose.

This abandoned city is just an illusion. The crowds and noise are still there – they're just disguised by the music pumping through Berthelot's Bose QC 35 noise-cancelling headphones.

The work breaks in the US on 15 October before launching globally across TV, video-on-demand, out-of-home, digital and social.