Emotional moments are intensified in these spots from Bose, sharing the simple idea that the brand's headphones can help you feel more deeply.
Four 30-second commercials, entitled "Alive", "Bliss", "Hope" and "Young", are running in the US, Canada, France, Germany, Norway, Sweden and the UK. They were shot in Vancouver and set to an original soundtrack composed by Oscar-nominated American pianist and composer Dustin O’Halloran. A standout is "Young", which premiered in the US on 15 October and supports Bose’s NFL sponsorship by featuring veteran Arizona Cardinals wide receiver Larry Fitzgerald. The campaign was created by Lex Down, Jamie Starbuck, Andy Preston, Brian Platt and Samira Ansari at Grey London and directed by Miles Jay through Smuggler.