A new golf title from Bourne Publishing Group, the Scottish Golfing
Gazette & International Traveller, will go on sale on 5 July to coincide
with the British Open golf tournament at St Andrew’s.
The annual, a spin-off from Scottish Sporting Gazette & International
Traveller, which is aimed at the fishing and shooting set, may be
published more frequently if it is successful.
The 148-page golf title will debut with a 40,000 print run, a cover
price of pounds 5 and a 30 per cent ad ratio.
Business development manager Sue Gilbert, recently recruited from Emap
where she sold Today’s Golfer and Fore, said she was targeting lifestyle
advertisers rather than the golf products associated with other
’We’re looking at categories such as upmarket resorts and premium
alcohol and clothing brands aimed at affluent golf enthusiasts,’ she
Bourne’s portfolio also includes the monthly titles Your Cat, Your Dog,
Shooting Gazette and Pull!.