The Independent on Sunday gets a fresh look and a new section this
weekend as part of the editor, Rosie Boycott’s, overhaul of the paper,
which aims to open up new avenues for editorial and advertising.
A new 16- to 24-page third section, Spending, which combines travel and
property from the Sunday Review with personal finance from the business
section, aims to attract new advertising.
The business section reverts to black and white, losing the pink pages
introduced in August 1995 by the former editor, Peter Wilby. Sport moves
to the back of the business section while the Sunday Review includes
seven-day TV listings for the first time.
The Real Life section targets a more female audience. New columnists
include the Body Shop founder, Anita Roddick.
Boycott, who was appointed editor in October, commented: ’We are
offering better value for money for all by offering more, with better
writing and a cleaner appearance that looks like a newspaper which fits
The advertising manager on the paper, Louise Moss, said: ’The extra
section represents real growth to the product so readers and advertisers
will be getting more for their pounds 1.’
ains relatively untouched - although ads will be removed from pages two
and three, giving more space to news.