Boyzone star in Disney Channel spot

HHCL Brasserie has signed up the Liverpool footballer, Jamie Redknapp, and the teen band, Boyzone, to star in its first campaign for the Disney Channel.

HHCL Brasserie has signed up the Liverpool footballer, Jamie

Redknapp, and the teen band, Boyzone, to star in its first campaign for

the Disney Channel.



The three ads aim to brand the channel and launch its roadshow, Splat

Attack. They revolve around two eccentric fairy godmothers, Gwenda and

Gwenneth, who live in a surreal living room on the top of a

cloud-covered mountain.



The first spot shows one of the godmothers, Gwenneth, settling down to

watch Redknapp on the Disney Channel and Gwenda complaining because she

wants to watch something else. While they bicker, Gwenda pulls out what

looks like a metal remote control and points it at the other

godmother.



As she presses the buttons, red and blue paint shoots out to form the

Disney Channel splat logo of Mickey Mouse’s head and ears on Gwenneth’s

cheek. The endline is: ’What’s going on.’



Boyzone are seen at the roadshow in another spot. Gwenneth sneaks into

the crowd and breaks through the barriers, only to be restrained by

bodyguards.



As she is bundled into a van, she points her ’zapper’ at one of the band

and paints the Disney logo on his cheek.



The pounds 2 million campaign will run on national terrestrial and

satellite channels for four weeks. It will be supported by national

four- and six-sheet posters covered in the splat logo and the same

endline.



The commercials were written and directed by Liz Whiston and Dave

Shelton at the Brasserie. Media is handled by BBJ Media Services.



The Brasserie won the Disney account in September.