Bozell chooses Pool to fill new direct role

Delaney Fletcher Bozell is setting up an in-house relationship marketing function and has hired James Pool, one of the founding partners of the now-defunct Anthem, as its relationship director.

Delaney Fletcher Bozell is setting up an in-house relationship

marketing function and has hired James Pool, one of the founding

partners of the now-defunct Anthem, as its relationship director.



Pool will initially work on Save & Prosper, a Delaney Fletcher client

which was also Anthem’s second-largest client after Volvo.



Pool’s arrival gives the agency in-house integrated credentials, which

can be marketed separately from its existing below-the-line partner,

Marketing Drive.



Mark Lund, the chief executive of Delaney Fletcher, said: ’To set up a

second-string agency would be retrograde - you can’t just do it on the

back of one client. James will be a customer relationships evangelist to

all our clients.’



Delaney Fletcher is considering which of its existing clients could also

have their below-the-line needs serviced in-house. Marketing Drive would

be unable to handle Save & Prosper, as it holds Abbey National’s loans

and mortgages business.



Anthem was set up in early 1998, ostensibly to handle the Volvo

business.



Its parent agencies, Barraclough Hall Woolston Gray and Abbott Mead

Vickers BBDO, planned to put it in the top five direct marketing

agencies within five years. However, the plug was pulled earlier this

year when it failed to live up to its initial promise.



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