A pounds 1 million drive to boost the number of blood donors was
launched by Delaney Fletcher Bozell this week.
Five ads using the slogan ’Do something amazing today, save a life, give
blood’ aim to show how easy it is to fit giving blood into a busy
It is the first work since Delaney Fletcher won the account in March and
is based on its winning pitch. The account was previously held by Euro
RSCG Wnek Gosper.
’We were impressed by the imaginative way in which Delaney Fletcher
tackled a challenging brief,’ Romola Christopherson, director of
information at the Department of Health, said.
The campaign will run until next March and about half the budget will go
on ads in newspaper supplements, women’s and TV listings magazines.
A 48-sheet poster campaign will run in 250 sites nationwide, bolstered
by a further 300 sites in National Car Parks. Poster buying was by
Concord, and press space was booked by the Media Centre.
The drive targets all potential donors, but is specifically aimed at
’nesters’ in their 20s and 30s in the hope of building a list of
long-term donors. The art director was Steve McKenzie and the copywriter
was Mark Waldron.