- Bozell Worldwide has announced that full service Norwegian agency Memento is to join the Bozell Worldwide network as an associate agency.
Memento is the third Nordic agency in the past two years to join the Bozell network. It joins Valentin, Byhr & Co, in Sweden, and en Vision Grafisk, in Denmark, both of which joined last year.
Associate agency status does not involve an exchange of equity. It is a contractual relationship that gives Memento official partner status.
David Hall, the development director at Bozell Worldwide, said: "Strategically this is a very important step for Bozell's European operations. We have every confidence in Memento's capabilities and know they are an excellent addition to our network.
Memento's clients include NEC Telecom, Essilor Optical Products and Fred Olsen Shipping among others.