Bozell Latin America appoints executive vice-president

- Campaign Bozell Worldwide has appointed Claudio Pella as executive vice president, Bozell Latin America, to take over from Calvin Mew who is taking a sabbatical.

- Campaign Bozell Worldwide has appointed Claudio Pella as executive vice president, Bozell Latin America, to take over from Calvin Mew who is taking a sabbatical.

Pella joins from Bozell Italia S.p.A. Milan, where he was founder and managing director of the agency, formerly known as Bozell Testa, Pella, Rossetti. Its clients include Polygram, Jacuzzi, Samsung and Natuzzi.

While in Italy, Pella had also taken responsibility for managing all of Bozell's offices in Southern Europe, reporting to Brian Tucker, president, European operations. At Bozell Latin America, Pella will oversee the entire Latin American region including offices in Argentina, Brazil, Mexico and Venezuela.

Mew has managed the Latin American region since 1995, prior to which he was general manager of Bozell Austria for a year. Before that he was in charge of the agency's Chrysler account and its management in Europe, the Middle East, Asia and Latin America.

David Bell, president & CEO, Bozell Worldwide, said: "We will miss Calvin during his leave of absence and look forward to his return. Meanwhile, I am thrilled to welcome Claudio to his new position and have every confidence that his intelligence, creativity and strategic thinking will be an asset to the Latin American region.





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