Bozell New York appoints relationship marketing creative chief

- David Nobay, the former creative partner of Anthem, has been appointed by Bozell in New York as its executive creative director of relationship marketing.

- David Nobay, the former creative partner of Anthem, has been appointed by Bozell in New York as its executive creative director of relationship marketing.

Nobay will work alongside Bozell's other executive creative director, Brent Boushon, across a range of clients, which include Chrysler-Jeep, Bank of America, the New York Times, Carlsberg and the award-winning milk account.

Bozell has no standalone below-the-line offer in the US, and Nobay's brief is to develop integration in the above-the-line agencies, beginning with New York and then spreading to Seattle and Detroit and other offices throughout the US.

The news comes a week after Nobay's erstwhile managing partner, James Pool, joined Delaney Fletcher Bozell in London as its relationship marketing director.

"There is a great vibe in New York at the moment -- it's very entrepreneurial," said Nobay. "In the UK, people are tightening their wallets somewhat and going back to safe options. There's lots of money going around in New York, and a huge amount of new business."

Nobay is planning to recruit from the UK to grow his team. "London is more developed than the US in through-the-line areas. In New York, so few people are doing it."

Anthem was closed by its parent agencies, Barraclough Hall Woolston Gray and Abbott Mead Vickers BBDO, at the beginning of the year (Campaign, 8 January). Its two main clients have since been rehoused: Volvo was won by Hamilton Wright and Save & Prosper has been centralised into its above-the-line agency, Delaney Fletcher Bozell, where Pool will have responsibility for it.



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