Bozell scoops global pounds 450m media business for Daimler

Bozell Worldwide has won the pounds 450 million international media centralisation for all Daimler Chrysler brands after a long review of the car giant’s global media business.

Bozell Worldwide has won the pounds 450 million international media

centralisation for all Daimler Chrysler brands after a long review of

the car giant’s global media business.



Bozell takes on the centralised account in Europe (though not Germany),

the Middle East, Africa, Asia-Pacific and Latin America, and the

assignment includes media buying for Chrysler, Mercedes-Benz, Jeep and

Dodge.



The German account will be managed by the media agency, GFMO, while the

US-based PentaCom will handle all media in the US, Mexico and

Canada.



In Europe, Bozell’s media brand, BJK&E, and its media partner, CIA

Medianetwork, will add Mercedes to its existing Chrysler, Jeep and Dodge

business - worth pounds 15 million in the UK.



However, the UK incumbent on the pounds 16 million Mercedes business,

Mediapolis, still awaits official confirmation of the move. A meeting is

planned for next week to finalise the UK situation.



The global assignment will be led by James C. Moore, the managing

partner on the Daimler Chrysler International business at Bozell, and

Dennis Lay, the head of media for Bozell in Europe.



CIA Medianetwork’s Mike Elms, who helped lead the pitch, will represent

CIA on the international management of the account.



Bozell has also hired the former Saatchi & Saatchi media director, Mike

Gorman, to co-ordinate the day-to-day running of the business around

Europe.



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