BP Exploration is using Duckworth Finn Grubb Waters to highlight
its contribution to the Scottish economy in the run-up to the general
BP, backed by a spend of up to pounds 1 million, will saturate the
Scottish press with ads appearing in 13 publications, including the
Scottish editions of national newspapers.
Each is designed to emphasise the role that BP, the UK’s largest single
oil producer, plays in generating cash and supporting jobs in
BP was one of the first oil companies in the UK, and has always been in
the forefront of production. It produces around half a million barrels a
day from the North Sea fields and, with the decline of its early major
fields, such as Forties and Magnus, has pressed on to pioneer to the
west of the Shetland Islands.
Its new fields, Foinaven and Schiehallion, operate even further offshore
in water depths of up to 800 metres.
A BP spokesman estimated BP supported around 60,000 jobs in Scotland,
and that now seemed an ’appropriate’ time to draw the public’s attention
to it. He added that BP chose Duckworth Finn for this, its largest
corporate campaign, through personal recommendation and that no other
agencies were involved.
Media planning and buying is handled by Zenith Media.