BP fetes its Scottish initiatives with ads by Duckworth Finn

BP Exploration is using Duckworth Finn Grubb Waters to highlight its contribution to the Scottish economy in the run-up to the general election.

BP Exploration is using Duckworth Finn Grubb Waters to highlight

its contribution to the Scottish economy in the run-up to the general

election.



BP, backed by a spend of up to pounds 1 million, will saturate the

Scottish press with ads appearing in 13 publications, including the

Scottish editions of national newspapers.



Each is designed to emphasise the role that BP, the UK’s largest single

oil producer, plays in generating cash and supporting jobs in

Scotland.



BP was one of the first oil companies in the UK, and has always been in

the forefront of production. It produces around half a million barrels a

day from the North Sea fields and, with the decline of its early major

fields, such as Forties and Magnus, has pressed on to pioneer to the

west of the Shetland Islands.



Its new fields, Foinaven and Schiehallion, operate even further offshore

in water depths of up to 800 metres.



A BP spokesman estimated BP supported around 60,000 jobs in Scotland,

and that now seemed an ’appropriate’ time to draw the public’s attention

to it. He added that BP chose Duckworth Finn for this, its largest

corporate campaign, through personal recommendation and that no other

agencies were involved.



Media planning and buying is handled by Zenith Media.