BP seeks agency for forecourt shops

BP is on the hunt for an agency to handle direct marketing for its BP Connect forecourt shops.

The oil supplier has approached a number of undisclosed agencies with a view to holding a pitch. BP's in-house marketing team will manage the review process.

It is understood that the successful agency will be responsible for producing all DM and promotions materials for BP's forecourts. This will include BP Connect, the Wild Bean Cafe and BP's Nectar loyalty scheme, as well as point-of-sale advertising on the forecourts themselves.

The review forms part of a major reshuffle of BP's agency arrangements. The company, which is the world's third-largest oil supplier, last week kick-started a global review of its roster of digital agencies.

In July, it appointed Chemistry Communications to handle DM for its target-neutral initiative, which encourages drivers to offset their vehicles' CO2 emissions.

The company's most recent activity was a TV campaign for the Wild Bean Cafe, produced by Ogilvy. The ad featured a woman who asks her date in for a coffee, but is turned down in favour of a trip to the Wild Bean Cafe.