BPI perfumes hands Carat £50m global media task

LONDON - Carat has won the estimated £50 million global media planning and buying account for Beaute Prestige International, owner of the perfume brands Jean Paul Gaultier and Issey Miyake.

Carat wins global media for Jean Paul Gaultier perfume owner
Carat wins global media for Jean Paul Gaultier perfume owner

BPI, owned by Shiseido, also includes the Narciso Rodriguez perfume among its brands.

Carat won the account, which includes the £1 million UK business, following a pitch against the incumbent on the global account MPG, and the other pitching agencies Mindshare and ZenithOptimedia.

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