BR Video: Cadbury's cafes excite man in the street

LONDON - The idea of Cadbury's cafes piqued the interest of most people interviewed in the latest BR Video, although there was no consensus over what their point of difference from Starbucks would be.

It recently emerged that Cadbury was considering plans to launch up to 60  cafes in the UK over the next five years, possibly under the name Cadbury Cocoa House.

The chain is thought to be pitched as a counterpoint to large chains like Starbucks, offering a blend of afternoon teas and on-site chocolatiers, making large versions of Cadbury chocolate bars like Curly Wurlys.

We asked the public whether the prospect of a Cadbury cafe sounded exciting, and what would have to be different about it to make them go there as opposed to other coffee chains such as Starbucks, Costa Coffee or Pret a Manger.

Reactions were largely positive – "everyone loves Cadburys" – but some were lukewarm, with one lady commenting: "Cadbury's should be eaten, not drunk, and you've got enough coffee shops around".

Two people suggested that Cadbury's should stand out by making the cafes more child-friendly than others.

But others focused on price, saying there was a gap for a cheaper chain, which is unlikely to sit well with Cadbury.

Emma, an 18-year-old student, suggested the cafes should stock quirky drinks and snacks, centred around the chocolate, which is close to Cadbury's reported plans. However, 39-year-old police officer Shawn said there should be healthy options too.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now