BR Video: Labour election slogan lacking in public's view

LONDON - The Tories' election slogan of 'Vote for change' has the edge over Labour's more "vague" effort, according to members of the public interviewed in the latest BR Video - watch it now.

The Tories unveiled their slogan at their pre-election spring conference at the end of February, a week after Labour revealed their campaign promise of 'A future fair for all'.

But the weeks of brainstorming that went into crafting those words was given short shrift by Peter, a 50-year-old project manager, who derided the "marketing whizzkids" who dream up slogans that "very seldom turn out to be the reality of what's delivered".

It seemed no-one in Conservative-held Epsom appreciated the alliterative finesse from the red corner, preferring the directness of the Tories.

Maya, a student, said: "You can remember [Vote for change], the other one I don't even remember." Another student, Jess, liked it because it was "succinct".

Simon, unemployed, said: "I'd go for vote for change, even if it is seemingly a bit of a rip-off of Barack Obama's successful campaign. A future fair for all is a bit vague."

The interviews were conducted by Vox Pops International for Brand Republic.


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