Bradesco "End of the year" by Publicis Brasil

Brazilian bank Bradesco tells the story of a firefly that moves from the countryside to the city.

The character glowed in its previous home, but amid the many lights of the big city, he struggles to stand out. Everything changes, however, when the town experiences a blackout and he joins others to make the Christmas tree sparkle and brighten up his new neighbours’ holiday celebrations. The animated ad was created by Publicis Brasil for Bradesco’s end-of-year campaign, and directed by Paulo Garcia through Zombie Studio. 

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