Brand barometer: Somersby Cider's latest viral campaign reviewed

Social video expert Unruly evaluates the latest Somersby Cider viral campaign, with "ones to watch" from Renault, Battlefield 4 and Samsung.

Somersby Cider: debut ad
Somersby Cider: debut ad
 

...will certainly elicit some knowing nods and smiles from its online audience

7 / 10

Somersby Cider – The Somersby Store

A vast queue of excited shoppers is ushered into a store by an army of young, over-enthusiastic members of staff wearing uniform T-shirts.

The assistants then passionately dispel advice among the enthralled throng, as the customers examine the products with all the care of a museum curator looking at a priceless antiquity.

It may sound like a scene from the latest Apple product launch, but it is in fact the first official UK ad campaign from Somersby Cider. Instead of iPhones and Macbooks, the store's tables are filled with actual apples and glasses filled with cider.

Without a rustic orchard or rosy-cheeked farmer in sight, the commercial is a welcome departure from the usual fare served up in cider ads.  

Instead, humour is at the core of this ad from the Carlsberg-owned brand – and a huge slice of Apple-baiting.

From the giddy fuss which seemingly accompanies every Apple product launches to the overly stylised adverts, the technology giant is certainly ripe for parody, as seen by recent ads from Google and Samsung.

And Somersby’s debut ad, while not laugh-out-loud hilarious, will certainly elicit some knowing nods and smiles from its online audience, thanks in part to a healthy dose of product puns. 

 

Ones to watch: viral hits from this week

Renualt: Two unsuspecting guys take the new Renault Clio for a spin

Renault shows off the new Clio with two drivers testing out the new car and its 'va va voom' button to spectacular effect.

Battlefield 4:  60 second TV spot

The film for new game Battlefield 4 features scenes from the game and a soundtrack by Rihanna.

Samsung: Smart Camera NX300

This teaser trailer for Samsung's latest flagship camera shows Jamaican sprinter Usain Bolt getting on his marks ahead of the camera's launch on 6 April.

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