Brand Experience Report 2017: Top 13 stats

Results from this year's Brand Experience Report show that pitches are on the increase, headcounts are rising and growth is on the horizon.

Brand Experience Report 2017: Top 13 stats
Brand Experience Report 2017: Top 13 stats

We surveyed agencies throughout May and June to identify the key trends and challenges in the experiential world, as highlighted in our infographic below.

The outlook is largely positive with 78% of agencies forecasting an increase in profits in 2017, while 42% said client budgets are increasing.

Meanwhile, 18% of agencies believe international and global campaigns provide the biggest opportunity for growth, and 20% plan to open an overseas office this year to capitalise on this.

Click image to enlarge.

View the full Brand Experience Report 2017 here, plus the top 45 agencies list

For your daily hit of news from the brand experience community, weekly brand updates and your monthly trend download, register and subscribe to Event and our bulletins.

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