Brand Film Festival London: stellar line-up confirmed for must-attend event

High-profile figures from the world of film will join PR and advertising experts as speakers at next week's must-attend Brand Film Festival London.

Top speaker: Filmmaker Emma Dark is among those taking part
Top speaker: Filmmaker Emma Dark is among those taking part

The full line-up for the prestigious awards scheme and festival from PRWeek and Campaign - which recognises the best brand films – has been revealed. The event takes place on Wednesday 2 May at Hawker House in East London - click here to buy tickets.

Filmakers Emma Dark, Kate Shenton and Anna Mimi Jayson will speak about female leaders in the film industry.

A session from LADBible will look at brand storytelling, and the issue of long-form versus short-form content will be examined by The Economist Group SVP strategy and marketing Jamie Credland and TVC Group creative director Greg Lappage.

Nespresso head of global sponsorship and events Nicolas Duplaix and Userfarm CMO Jeffrey Lee will discuss the importance of going 'vertical' for brand films. Shruti Veeramachineni, creative director at Gravity Road, will talk about the psychological and sociological context of brand films.

A session on maximising story potential will feature Andrew Canter, global CEO, BCMA; Michael Wylie-Harris, head of content & marketing director, Bulbshare; Gill Huber, head of marketing & communications, Posterscope; PSI & MKTG; and Alex Morris, creative director, Barcroft Media.

Raquel Bubar, director of T Brand Studio at The New York Times, will present on delivering an authentic brand message via film.

There will also be a series of quick case studies about brand film under the Ignite banner, featuring the brands O2, Ballantine's Scotch whisky and Durex, and agencies M&C Saatchi Sport & Entertainment, Silver Bullet Entertainment, and Premier PR.

It will be followed by a showcase of winning brand films.

Shortlists

Campaigns for Now TV, Bacardi, Bodyform/Libresse and a joint video for the Samaritans and Network Rail lead the way in nominations for the awards section of Brand Film Festival. Leading the pack with four nominations is NOW TV Gets Grimey For The Walking Dead by Fever PR for NOW TV (see video, below).

With three nominations each are: #Blood Normal by AMVBBDO for Essity: Libresse/Bodyform with Zenith Media; #SmallTalkSavesLives: Sarah's story by Pegasus for Samaritans and Network Rail with The Progress Film Company – Brighton; and Sound of Rum Series by Wasserman for Bacardi with OMD, EG + and Proximity.

Scroll down for a full list of finalists.

The shortlisted entries are guaranteed either bronze, silver or gold status. Some of the top Gold films will be awarded a Best of the Best status at the event.

Click here for more information and to book tickets.

List of finalists

Animated

EDEKA, 2117 - MPC for EDEKA with Jung von Matt and MJZ

Made For Heroes - Black Shark Media for Southampton FC with Mischief PR

Samsung Ostrich - MPC for Samsung with Leo Burnett Chicago, MJZ Los Angeles and Jono Griffith at Work Editorial

Unique animation of Liverpool FC's first match - John Houlding's 'Team of Macs' - Liverpool Football Club with Uniform

 

B2B

Building Tomorrow - Dear Friends for Volvo Construction Equipment with BZE Entertainment

Mums - Lucky Generals for D&AD  

The Logo Donation Project - JCP Nordic with Kandidat

 

Behind the scenes

Jaguar E-Pace Guinness World Records Barrel Roll - Guinness World Records for Jaguar Land Rover with TVC Group 

SkyWalk Behind The Scenes - WING for Hugo Boss/Alex Thomson Racing  

 

Best performance

Little Casanova - Jungle Creations for Yoti  

 

Best Post-Production

EDEKA, 2117 - MPC for EDEKA with Jung von Matt and MJZ

Oxfam, The Heist No One Is Talking About - MPC for Oxfam with Don't Panic, Stink Film, Whitehouse and Factory

Pink Kittens - AMVBBDO for Department for Transport Think! with Carat

Samsung Ostrich - MPC for Samsung with Leo Burnett Chicago, MJZ Los Angeles and Jono Griffith at Work Editorial

 

Best screenplay

"¡A escena!" - LLORENTE & CUENCA for Obra Social La Caixa  

 

Best use of 360 or virtual reality

Paraiso Secreto - The Mill for Corona with Wieden+Kennedy Amsterdam

 

Brand documentary

#LiveMore #ShareMore - Robin des Bois for Western Union with PingPong Communications

BMW Group Classic: Behind the Lens with Courtney Cutchen - Territory webguerillas for BMW Group with Classic RoRo Films

Catching Breath: The Full Story - Mustard for ŠKODA AUTO with Focus, The North Face, Garmin, Red Bull, Mitas, Hypoxie Group, PHD and Milk and Honey s.r.o.

Chris Mears, Take the Plunge - WeAreFearless for Bridgestone with UK Buddy Films and Golazo

Exploration of 90's UK Garage with Martin ‘Liberty’ Larner and Matt ‘Jam’ Lamont - VICE for Desperados

Field Trips - Bonafide Magazine for Shure UK with Shuffle Media and HalfRice/HalfChips

It all comes from beer - Drive Studios for Carlsberg

Kevin and Ged - Lonelyleap for The National Trust

Old People's Home for 4 Year Olds at Christmas - Channel 4 for Age UK with CPL Productions and MGOMD

Relentless - WING for Hugo Boss/Alex Thomson Racing  

Sound of Rum Series - Wasserman for BACARDÍ with OMD, EG + and Proximity

The Deep Frontier - Economist Films for Blancpain SA  

 

Branded programme

All Star Driving School - Channel 4 for Suzuki with Rumpus Media and The 7 Stars

Fra Inderst til Yderst/Inside Out - Drive Studios for YouSee / TDC with ChriChri

I AM with River Island - The Box Plus Network for River Island with Bauer Advertising and Manning Gottlieb OMD

I Designed My Own Car - Jamie Oliver for Jaguar Land Rover  

More Than Just Viewers - AMVBBDO for Google YouTube with OMD

NOW TV Gets Grimey For The Walking Dead - Fever PR for NOW TV  

Sound of Rum Series - Wasserman for BACARDÍ with OMD, EG + and Proximity

The Fifth Sense - VICE for Chanel  

The Journey - TMW Unlimited for Sony Mobile with Threefold

The World in 2018 - Experts - Economist Films for Thomson Reuters with Doremus

You're Not You When You're Hungry - Rupert - AMVBBDO for Mars Chocolate - Snickers with Mediacom

WTF gør vi med klimaet, SE Energi & Klima (AOL) - Drive Studios for SE Energi & Klima (AOL)

 

Consumer Goods

#Blood Normal - AMVBBDO for Essity: Libresse/Bodyform with Zenith Media

Lake Blood - Lucky Generals for OnePlus with Knucklehead

NOW TV Gets Grimey For The Walking Dead - Fever PR for NOW TV

Sound of Rum Series - Wasserman for BACARDÍ with OMD, EG + and Proximity

The Journey - TMW Unlimited for Sony Mobile with Threefold

You're Not You When You're Hungry - Rupert - AMVBBDO for Mars Chocolate - Snickers with Mediacom

 

Corporate

#LiveMore #ShareMore - Robin des Bois for Western Union with PingPong Communications

BP, Lionheart - PSONA Films for BP with UNIT

Global Citizen - J. Walter Thompson London for HSBC  

La maquina del tiempo - Impossible Tellers for MEMORA - ELECTIUM with Llorente y Cuenca

People Like Paul - Ph.Creative for Virgin Media  

 

Foreign Language

"Bicho" - for Nespresso Talents - Userfarm for Nespresso with Zenith

Cinergía - In your head - Arena Media Barcelona for Gas Natural Fenosa with El Terrat

 

Healthcare

#Blood Normal - AMVBBDO for Essity: Libresse/Bodyform with Zenith Media

#SmallTalkSavesLives: Sarah's story - Pegasus for Samaritans and Network Rail with The Progress Film Company - Brighton

Rehab Matters - The Chartered Society of Physiotherapy    

 

Heartstrings

#SmallTalkSavesLives: Sarah's Story - Pegasus for Samaritans and Network Rail with The Progress Film Company – Brighton

Auriens: 'The Next Act' - Alpha Grid for Auriens with FT, Auriens

Be a good parent - Iconoclast for Daimler AG with antoni

Chris Mears, Take the Plunge - WeAreFearless. For Bridgestone UK with Buddy Films and Golazo

Kevin and Ged - Lonelyleap for The National Trust  

La maquina del tiempo - Impossible Tellers for MEMORA - ELECTIUM with Llorente y Cuenca

Margaret - Lonelyleap for The National Trust  

Old People's Home for 4 Year Olds at Christmas - Channel 4 for Age UK with CPL Productions and Manning Gottlieb OMD

Rehab Matters - The Chartered Society of Physiotherapy    

The Mother Of All Surprises - The Best Bit for Uber  

 

Internal

Listening Post - BAMM for Shell  

Thought That Counts - TVC Group for The Economist Group  

We Are McLaren - WING for McLaren

 

Issues and crisis management

#Blood Normal - AMVBBDO for Essity: Libresse/Bodyform with Zenith

Nueva Bureba: a dream higher than smoke - LLORENTE & CUENCA for Campofrío Food Group  

Working Parents and Carers - Tilling Creative for BP  

 

LOL

adulting - TMW Unlimited for Kinder Bueno/Ferrero with Rocket

Little Casanova - Jungle Creations for Yoti  

 

Music and entertainment

Druids vs. Romans - VICE for Sky Atlantic  

NOW TV Gets Grimey For The Walking Dead - Fever PR for NOW TV  

 

Not-for-profit/Giving back

#SmallTalkSavesLives: Sarah's Story - Pegasus for Samaritans and Network Rail with The Progress Film Company – Brighton

Jack Hamblett - BEAGLE for The Prince's Trust  

Just Another Day - Drum OMD for Age UK with MG OMD

Stephanie’s Story - Joyride/LADbible for HM Government/Home Office  

The Heist No One Is Talking About - Oxfam GB with Don't Panic and Stink Films

Tusk Awards - Spectrecom Films for Tusk Trust  

WaterAid - The Chase Films for WaterAid

 

Public Affairs

Dear Qatar - The Edge Picture Company for Ogilvy with Qatar Post

Pink Kittens - AMVBBDO for Department for Transport Think! with Carat

Sharing Nour's Story - FleishmanHillard Fishburn for EU  

 

Sport

125 years of LFC in 125 seconds - This is our story - Liverpool Football Club

Lynx 'Find your Magic' with Anthony Joshua - W for Unilever (Lynx) with Gas & Electric

Made For Heroes - Black Shark Media for Southampton FC with Mischief PR

Secret Southampton - Dark Horses for Southampton Football Club with Mindseye

 

Sustainability

Cinergía - In your head - Arena Media Barcelona for Gas Natural Fenosa with El Terrat

Nonoy and the Sea Monster - Wildruf Film for WWF Austria with WWF Philippines

The Deep Frontier - Economist Films for Blancpain SA   

 

Viral

NOW TV Gets Grimey For The Walking Dead - Fever PR for NOW TV  

Slaughterbots - Space Digital for Future of Life Institute  

Visit Scotland - The Chase Films for Visit Scotland with Channel 4, The Story Lab

Worlds Apart - RSA Films for Heineken with Publicis


Brand Film Festival first ran in New York in 2016 and proved highly popular with brands, PR agencies, ad agencies and production houses. The success encouraged PRWeek and Campaign’s owner, Haymarket, to roll out the scheme in London.

For more information, visit brandfilmfestival.co.uk

This article was first published on www.prweek.com

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