Brand Manager of the Week: Lisa Harrison

VMS brand manager, PharmaCare Europe

- Describe yourself in three words.

Seriously fun achiever.

- What would you be if you weren't a brand manager?

Running a Champagne bar somewhere very, very hot.

- What advice would you give someone starting their marketing career today?

Get some work experience, even if it's voluntary.

- What was your first job?

Marketing exec at Montagne Jeunesse. I developed face masques all day - it was fabulous.

- What was your finest hour?

Taking my dad to a Wales vs England rugby game and post-match dinner as sponsor of the Wales women's team.

- What's your greatest ambition?

To have a TV ad I created appear in the Adwatch section of Marketing. After that, I'll retire.

- If you were a brand, what would you be and why?

Dom Perignon Champagne. World-class product that looks and tastes good, fun to have around at parties, but if shaken, will explode.

- What is your favourite ever marketing campaign?

The Cadbury dancing clothes ad. Cleverly made and wicked song choice.

- What is your all-time favourite slogan?

Can I tell you the worst? 'Brushing is believing' for Oral-B. Whoever came up with that should be fired.

- Do you have a marketing mentor?

Not at the moment. I tend to steal ideas from everywhere I can, improve on them and pass them off as my own.

- What hobbies do you have?

I'm training for my first marathon in April. I rollerskate along Brighton seafront when the weather is OK and when I'm not training I like to party hard.

- What makes you angry?

Time wasters.

- What's your favourite holiday destination?

Thailand, amazing beaches, lovely people and great food.

- If you could get tickets to any event, what would it be?

Opening ceremony of the London 2012 Olympic Games.