Iredale will work alongside Brandfuel founder and chief executive David Ball and the senior management team to maintain service quality to its clients, which includes Google, Twitter, McKinsey & Company, Uefa, Huawei and HSBC. The appointment follows a raft of recent client wins for the agency.
Iredale’s previous experience also includes ten years at Imagination, building relationships with the agency’s automotive clients, before joining the senior management team at Fitch Live.
He said: "Brandfuel is in the business of making sure it delivers the very best in the industry for clients, not only in terms of experiences, but also its rigorous approach to design. That culture of putting clients right at the heart of the business, plus the agency’s unique blend of creative, technology, innovation, ambition and a fantastic working culture, means it’s an exciting place for me to be."
Ball added: "We’re thrilled Geoff has joined the team. He brings with him years of senior agency experience as well as an invaluable client-side perspective, and a passion and commitment which will further enhance our client offering."
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