BRANDING BRIEF: L'Occitane En Provence supports perfume range

L'Occitane En Provence, the French luxury toiletries brand, is supporting a perfume range, L'Oranger, with its first UK ad campaign. The £300,000 activity will run on transport media, press, direct mail and the web, and centres on the 'True story of L'Oranger', a farmer who picks the orange blossoms used in the range. Creative is by Paris agency Colorado, with media by BLM Media.

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