Branding brief: Stubbi enters UK market

Stubbi, which claims to be the first environmentally friendly cigarette disposal product, is entering the UK market. The soft portable pouch is re-usable and has been designed so that it can be carried about easily. It has a fireproof lining that allows cigarettes to be extinguished hygienically and safely. Stubbi plans a two-phase marketing campaign initially targeting the retail and hospitality trade, before widening the activity to consumer advertising.


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