BRANDING BRIEFS: LE Group appoints Interbrand

LE Group, owner of the LE, SWEB, Virgin Energy and Seeboard brands, has appointed Interbrand to devise its new brand identity. LE Group has instructed Interbrand to investigate three options: merging all existing brands under a new name, continuing to use the individual regional brands and rebranding under the French parent moniker EDF.

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