BRANDING BRIEFS: Olympic Games Organising Committee appoints Jack Morton Worldwide

The Organising Committee for the 2004 Olympic Games in Athens has appointed Jack Morton Worldwide to produce the opening and closing ceremonies, marking the first time a UK company has produced Olympic ceremonies since 1948. Jack Morton, which created the ceremonies for last year's Commonwealth Games in Manchester, won the Olympic project after a seven-month bid process against agencies from throughout Europe, including Greece.

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