Branding news: Alliance UniChem overhauls stores

Alliance UniChem, the third-biggest pharmacy network in Europe, is to rebrand its 1100 outlets following the appointment of Creative Leap to handle its branding.

The Alliance Pharmacy brand will be rolled out in the UK, Norway and the Netherlands later this year.

Creative Leap was appointed following a three-way pitch against Fitch and Interbrand and overseen by the AAR. The agency will report directly into Yves Romestan, director of corporate communications at the pharmaceutical group.

UniChem is also expanding its own-brand healthcare offering, bringing in a new look across the range.

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