Branding News: Design choice - Wally 80

I love the sleek lines of sailing boats, the attention to every detail that makes them cut through the waves with ease. The choice of great design is endless, from the fabulous J-Class Americas Cup boats to the inspired, but ultimately doomed, catamaran of Team Philips. But I keep coming back to the beautiful designs of Wally.

Wally was founded by Luca Bassani Antivari in 1993 to build the finest boats his clients could dream of. Antivari named the company after his favourite cartoon character, Wallygator, an early indication that this boat designer wouldn't be like any other.

In the Wally 80 he has achieved a design classic. A truly beautiful carbon-built vessel, it eschews the conventions by stripping everything down to the bare minimum. All the ropes, blocks, winches, wires and other sailing stuff needed to make the boat function are hidden along the length of the boat. Below deck it's the same story; nothing but clean lines from bow to stern. This means no mess and no need for a six-man crew. This boat is about effortless sailing, complete comfort and total performance. As a sailor, you can single-handedly sail wherever you want by simply turning the wheel, pushing a couple of buttons and heading for your dream destination.

- Design In-house.

Topics

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

Building brand humanity

AGENCY

Ikea sweeps up TV creativity award