Branding News: Remy Martin in revamp of pack

Maxxium UK, the wines and spirits distributor, has overhauled its bestselling Remy Martin VSOP packaging for the first time in 10 years.

From this month its gold label will be replaced by a red one, with the centaur motif featuring more prominently.

The bottle and carton were redesigned in red and black by French design agency Paris Venise with the aim of encouraging more people to try the cognac while maintaining the brand's heritage.

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